Let's turn your lost leads into booked calls
We plug the Simmer AI Engine into the leads you already paid for, run done-for-you reactivation campaigns, and put qualified calls on your calendar without any marketing spend.
30-minute coffee chat to gauge fit
You Don't Need More Leads. You Need to Stop Wasting the Ones You Already Have.
If you've ever felt frustrated, annoyed, or a bit embarrassed looking at the size of your database vs the actual revenue it produces, you're not alone.
Most service businesses in your position:
- Paid real money for every lead sitting in their CRM
- Followed up once or twice… then moved on
- Assume those leads are "dead" and the only answer is more traffic, more ads, more agencies
The truth?
Most businesses don't have a lead problem. They have a follow-up problem.
Not because you're lazy or don't care—but because:
- Your team is busy serving current clients, not chasing old ones
- No one wants to be "that spammy business" blasting generic texts
- You don't have a simple, proven system to re-engage old leads without damaging your brand
- The tech, messaging, and tracking feel like a headache you'll "fix later"
So the database grows. The calendar has gaps. And every month you're leaving easy revenue on the table.
Meet Simmer: Your AI-Powered Database Reactivation Partner
That's why I built the Simmer AI Engine Reactivation Partnership - a fully done-for-you service that turns your existing database of leads and past customers into booked calls and new revenue, without you buying a single new lead.
We plug into the tools you already use, run targeted AI-driven SMS campaigns under your brand, and send your team qualified conversations and appointments, not "leads" you have to chase.
All on a performance-based partnership model so:
- You're not gambling on retainers
- We only win when you win
- We're incentivized to squeeze real revenue out of the leads you already paid for
You stay focused on running your business and closing deals.
We handle the reactivation strategy, tech, messaging, and optimization.
Comparison
The Old Way vs The New Way
Most businesses don't have a lead problem. They have a follow-up problem.
The Old Way: "Just Buy More Leads"
Challenges
So you:
- Hire another lead gen agency
- Increase your ad budget
- Try a one-off email or text blast to your list
- Ask your team to 'follow up more' on top of their day job
You end up with:
- More leads sitting in the same broken system
- No consistent follow-up on the thousands of people who already raised their hand
- A vague feeling you're wasting money, but no clear picture of how much
- Even if the new leads work, you've still built your growth on buying attention, not on maximizing the assets you control
- You're fighting for scraps in a noisy ad auction while ignoring the easiest win in your business: the people who already know who you are
The New Way: Reactivate Your Database with the Simmer AI Engine
Instead of chasing "more leads," imagine:
- The Simmer AI Engine quietly working through your database
- Smart, natural SMS conversations reaching out under your brand
- Old leads being re-qualified, nurtured, and booked into your calendar
- Your team simply opening their calendar and seeing new, warm conversations each week
A few days from now:
- You launch your first reactivation sprint
- Within 24-48 hours, you start seeing replies from people who went cold months ago
- Within the week, your team has new calls booked from leads you'd written off
- At month's end, you can trace real revenue back to a system running quietly in the background
Here's What You Get When We Reactivate Your Database with Simmer
This is a done-for-you reactivation engine we build and run with you.
Database Reactivation Blueprint & Strategy Session
We start with a focused strategy session to map out your most valuable segments (by service, margin, or urgency), how many leads you actually have and what they're worth, and the safest and highest-ROI way to approach them without burning the list. You walk away with a clear, prioritized plan for turning your 'dead' database into a predictable revenue source.
Simmer AI Engine Setup & Custom Configuration
We hook up the Simmer AI Engine to your world: integrate with your CRM or lead list, configure AI prompts tailored to your niche (home, legal, health, etc.), set up qualification rules so only worthwhile conversations hit your team, and align messaging with your brand voice and compliance needs. You get a custom-tuned AI 'sales assistant' dedicated to waking up old leads.
Done-For-You Messaging, Scripts & SMS Flows
No guessing what to say. We build first-touch 'wake up' messages that feel human, not spammy, follow-up sequences that nudge, don't nag, qualification questions and responses your AI can use on autopilot, and handover scripts that move people smoothly from SMS to call/booking. Every message is designed to protect your reputation while maximizing replies and appointments.
Tech Stack Wiring & Campaign Launch
We deal with the tech mess so you don't have to: connect the AI engine, SMS provider, and your calendar/CRM, import your leads and clean obvious junk, run internal tests to make sure everything works before going live, and hit 'go' on your first reactivation sprint. We do the heavy lifting so your team stays focused on what they're good at.
7-Day Reactivation Sprint Management
We actively manage your first 7-day sprint: monitor reply rates, opt-outs, and booked calls, tune messaging in real time, shift focus to the highest-performing segments, and keep you in the loop with simple, no-fluff updates. You'll know what's happening, what's working, and what's next—without babysitting another vendor.
Revenue & Reactivation Reporting Dashboards
We give you clear numbers, not hand-wavy claims: how many people were contacted, how many replied, showed interest, or booked, and estimated revenue pipeline generated from the campaign. You finally see, in black and white, what your database is worth when it's actually worked properly.
Objection & 'Quiet Lead' Handling Library
We equip the AI engine (and your team) with pre-built responses for the most common stalls, smart 're-wake' prompts for leads who went quiet mid-conversation, and playbooks for moving hesitant leads toward a yes without high pressure. This is how we convert interest into booked calls and closed deals, not just 'engagement.'
Contact Data Support (If You Don't Have Phone Numbers)
No numbers? No problem. We'll help you identify which segments are missing mobile numbers, put a simple, ethical process in place to collect or enrich them over time, and build a plan so each month, more of your list is reachable via SMS. You're not disqualified just because your data isn't perfect.
Your investment is performance-based.
We only get paid when we generate results, and our upside is tied directly to the booked opportunities we create for you.
We'll review your niche and database to see if this model fits.
Why Trust Simmer with Your Database?
Our approach is grounded in deep technical expertise:
- Our founders bring over 20 years of combined software engineering experience, building and shipping products at the enterprise level.
- We've spent years designing and implementing AI-powered workflows and automation systems, applying our knowledge to solve real business challenges.
- We built Simmer from the ground up to measure and improve AI systems in production, drawing on our hands-on experience with modern software architecture.
What this means for your business:
- You're working with a team that combines software engineering expertise with practical AI implementation experience.
- We understand how to build scalable workflows, integrate systems effectively, and measure what actually matters, and we're committed to tying our success to your outcomes.
We're offering this reactivation program to a select group of partners, which means:
- You're getting founding partner access
- With a performance-based model
- And a strong guarantee built into our partnership
You're partnering with a team that combines technical depth with practical experience in software engineering, workflow automation, and AI systems.
Our Booked Call Guarantee
Here's the deal:
If we run a reactivation sprint and don't generate booked calls from your existing database in the agreed campaign window, we'll keep working for free until we do.
No "sorry, it didn't work" and disappearing.
No excuses about "brand awareness."
We either:
- Generate real conversations and booked calls from the leads you already own
- Or we keep grinding until we do—without additional service fees
That's on top of the fact that our model is performance-based to begin with.
Frequently Asked Questions
You've got questions, we've got answers
Do we need thousands of leads for this to work?
You don't need a million-person database, but you do need a meaningful number of past leads or customers. On our first call, we'll look at your numbers together and tell you straight if this is worth doing.
What if we don't have mobile numbers for most of our leads?
That's fine. We'll work with what you have, help you identify where mobile numbers are missing, and build a plan to collect or enrich that data over time. You're not disqualified just because your data isn't perfect.
What tools do we need?
If you already use a CRM or booking system, we'll integrate with that. If not, we'll recommend a simple stack that keeps you in control of your data, lets us run SMS campaigns under your brand, and doesn't require your team to become 'tech people.'
Will this annoy or spam our leads?
Short answer: no, not the way we do it. We use short, natural messages that sound like a human, not a robot, pace follow-ups to avoid blasting your list, and respect opt-outs and compliance requirements. The goal is to re-open conversations, not burn bridges.
How much of my team's time will this take?
Upfront, we need one strategy session, access to your data/CRM, and clarity on your offers and margins. After that, your team mainly needs to show up to the calls we book and close the ones that fit. We'll keep you updated, but we don't drag you into the weeds.
Are we locked into a long-term contract?
No long, painful contracts. We structure this as a partnership around sprints and performance, not a 12-month hostage situation. If it's working, we'll both want to keep going. If it's not, we'll call it early.
What kind of results can we realistically expect?
That depends on the size and quality of your database, your offer and close rate, and how consistently we run sprints. What we can promise is a clear plan, real conversations and booked calls (not vanity metrics), and our Booked Call Guarantee and performance-based structure to keep us aligned.